HEY!
I'm Addya

At Quara AI, I own the B2B product roadmap, driving user journey, through onboarding, user-to-paid conversion & retention. I collaborate with cross-functional stakeholders- engineering, design, product and business teams

- Led the launch of Daily Rentals, a new product (App+Web) based on a two-sided marketplace model from 0-1 and am currently scaling it from 1-10.

Led end-to-end payment integrations, successfully incorporating Buy Now-Pay Later partners to enhance payment flexibility and improve checkout conversion and reduce drop-offs.

Spearhead the development of Wasalt Business website, and lead end-to-end data migration for enhanced data scalability & UX.

At Stanza Living, I worked directly with the founders to ship products that optimised usability and product experience.
I worked at the intersection of business and product to build growth products across the onboarding journey, payment flows and inventory and catalogue modules.

Identified pain points in the onboarding process and defined a strategic product roadmap, replacing free-text inputs with a queued task-based approach and improving system utilization.

Automated payment and inventory flows, decreasing cycle time and improving user satisfaction.

Revamped vendor and catalogue systems to streamline procurement workflows, unify data, and reduce manual errors.

At Salesforce, I led cross-functional initiatives across strategy and program management to drive growth-oriented roadmaps.
Additionally, I worked alongside the CMO, Salesforce India to lead digital campaigns that targeted prospected customers to maximise conversion rates.

Comprehensively analysed business and industry trends to craft a strategic roadmap for customer acquisition and retention, driving YoY growth in AOV and ACV across the South India growth segment.

Conducted in-depth market research on 2000+ Indian startups, leveraging internal sales data from Salesforce CRM to prioritise focus accounts through the action priority matrix.

Spearheaded 25+ high-profile digital campaigns on AI and CX with media giants like CNBC to target 800+ accounts, boosting demand generation and improving lead to opportunity conversion rates.