PLATFORM

App + Web

COMPANY

Stanza Living

Completion

2024

Automating Onboarding Journey

Identifying & Solving User Pain Points: Streamlining the onboarding journey through an automated workflow that improved efficiency, data accuracy, and significantly reduced manual effort.

From Fragmented Workflows to a Streamlined, Data-Backed Ecosystem: Redefining Efficiency in the Property Onboarding Lifecycle

Stanza Living- a leading provider of managed accommodation solutions for students and working professionals across 16+ cities in India- faced growing inefficiencies in its property onboarding process. The existing workflows relied heavily on manual data entry, offline communication, and fragmented systems, leading to inconsistent information, longer turnaround times (TAT), and higher opportunity costs.

The absence of standardized operating procedures (SOPs) created bottlenecks across teams- from on-ground data collection to design analysis and PnL approvals. To address these issues, a unified, task-based Property Transformation Module was conceptualized and implemented across the mobile app and web platforms.

This system digitized the end-to-end property onboarding lifecycle, embedding automation and accountability through defined workflows, task triggers, and approvals. By reducing redundant human interventions and ensuring seamless collaboration between cross-functional teams, the initiative led to:

• Improvement in data accuracy

• Reduction in turnaround time (TAT)

• Decrease in manual intervention

Approach

A task-based process-led framework designed to streamline property onboarding journey- from identifying workflow gaps to implementing automation that enhances operational efficiency and user experience.
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01

Diagnose & Decode

Evaluated every stage of the property onboarding and transformation lifecycle- from data collection to handover. Through user journey mapping (Transformation Manager, Design, and PnL teams), we uncovered core issues such as manual data entry, fragmented communication, lack of SOPs, and long TAT.
02

Designing a Unified System

Using insights into the user pain points, we designed a task-based workflow across the mobile app and the web platforms. The framework guided each user through enabling sequential execution based on highly qualified SOPs and action items that had secure checks to ensure a smoother and more streamlined data flow.
03

Drive Automation

We integrated automation logic within each step of the property onboarding and transformation processes. Rules-based triggers replaced manual inputs- for instance, the logic for auto-procurement of SKUs was based on pre-calculated bed counts and other conditional data.
04

Deliver Impact

The redesigned module standardized the transformation lifecycle, enhanced data quality, and reduced TAT across teams. Specific action items for each user persona handled the sanctity of information across levels while ensuring accountability and real-time visibility across teams.
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